LAAW 2024.
A rapid-turnaround campaign for Learning at Work Week 2024 that transformed a technical L&D team into visible, human figures within a large housing association. Seven personalised animated videos celebrated the team and their services, stopping the scroll on internal social and driving measurable uptake of learning offerings.
produced in
two weeks
The Challenge.
A small digital learning team needed visibility within a massive organisation during Learning at Work Week 2024. The internal comms landscape was noisy, engagement on Viva Engage was traditionally low, and the team's services remained largely unknown across the housing association. The challenge was not just to be seen, but to be remembered and to drive action.
Stopping the Scroll
Viva Engage feeds are crowded and engagement is low by default. Content needed to be bold enough to interrupt that scroll and compelling enough to hold attention without sound.
Making Technical Feel Human
L&D services can feel abstract and bureaucratic. The campaign needed to humanise the team and make their work feel relevant to daily life within the organisation.
Methodology.
The campaign pivoted on a single strategic choice: make the learning team the heroes of the story, not the services. Seven videos combined high-impact motion design with personalised storytelling, each one framed around real team members and real service capabilities. Tight production timelines meant every design decision had to serve the core objective: awareness and uptake.
- Step 01
Personality-Driven Narrative
Each video centred on a team member, framing their specific expertise as an organisational superpower rather than a job title.
- Step 02
Platform-First Design
Built for Viva Engage from the start: square-format, fully captioned, high-contrast visuals, and motion designed to work without sound in a social feed.
- Step 03
Rapid Iteration
Delivered seven finished videos in two weeks without sacrificing visual quality or narrative coherence. Agile design workflows enabled tight timelines.
The Approach.
The visual language was deliberately bold. Acid yellow against black and indigo demanded attention; Bebas Neue typography punched through the feed; fluid motion kept energy high across short-form content. Each video was a 30 to 60-second celebration of the team's work, designed to be watched, shared, and remembered.
- High-Contrast Visual System
Bold colour palette and typography designed to stop the scroll and hold attention in a cluttered social feed.
- Personalised Storytelling
Individual team member videos became keepsakes, shared and retained by the people featured, extending reach beyond initial posting.
- Motion as Engagement
Fluid transitions and dynamic movement kept pace high, compensating for sound-off viewing and making content instantly shareable.
The Impact.
The campaign became the highest-performing content on the Viva Engage platform that week. More importantly, it drove direct business outcomes: work requests to the learning team increased by 25%, proving that visibility and human connection translate into action. The personalised videos were kept and shared by team members long after the campaign ended, extending organisational reach and establishing the L&D team as visible, human, and valuable.