What IDo.

I go beyond simple deliverables. My approach is rooted in deep collaboration, transforming complex subject matter into clear, engaging learning experiences that drive long-term value.

Work with me View case studies
Instructional design tools and curriculum sketches
Disciplines Icon

Core
Disciplines.

Core Discipline

Learning Experience Design

I design learning experiences that respect your users' time and mental energy while delivering real business results. Every step of the journey is intentional, keeping people engaged from the first screen to the final activity, and giving you assessments that measure actual skill transfer, not just completion.

  • Analysing user needs and mapping realistic learner journeys
  • Creating clear storyboards and interactive prototypes
  • Designing practical assessments that measure true skill transfer
Strategy & Partnerships

Learning Strategy & Consulting

I work with you at a strategic level to shape learning culture and map the bigger picture, not just what to build, but why it matters, who it's for, and how to prioritise it for the highest impact. This is where L&D stops being a delivery function and starts driving the business.

  • Partnering with leaders to audit and improve organisational capability
  • Designing learning architectures and long-term programme structures
  • Aligning diverse stakeholder groups around shared business goals
Design & Compliance

UX/UI & Digital Accessibility

Good design should look great and work beautifully for everyone. I build clean, intuitive interfaces grounded in user research, and make sure every product meets strict accessibility standards from the first draft, not retrofitted at the end when it's expensive to fix.

  • User research and usability testing baked into every build
  • Wireframes and prototypes that hold up under real use
  • WCAG-compliant, audit-ready from day one
Systems & Architecture

Learning Technology & Systems Architecture

I make sure your backend supports your frontend perfectly. From platform setup to connecting tools behind the scenes, I build technical workflows that run flawlessly, so your team spends less time fighting the system and more time using it.

  • Implementing and customising modern LMS platforms
  • Integrating xAPI, SCORM and third-party APIs seamlessly
  • Automating repetitive admin processes to save your team time
Project Success

Product Ownership & Agile Delivery

I bring product management discipline to learning teams, keeping projects moving without losing quality. By running agile delivery properly, we get high-quality work out the door quickly and adapt smoothly when priorities shift, instead of discovering scope problems six months in.

  • Managing product backlogs and defining clear development priorities
  • Writing clear user stories that bridge design and technical delivery
  • Facilitating agile ceremonies that keep cross-functional teams aligned
Emerging Tech

AI-Powered Learning & Analytics

I help you use AI responsibly and let real data guide decisions instead of guesswork. That means AI-powered workflows built for your team specifically, and analytics that tell you what's actually working, so investment goes where it earns a return.

  • Designing AI-powered workflows and custom prompt systems for teams
  • Using LLMs safely to accelerate content generation and knowledge structuring
  • Tracking learning analytics and data visualisation to prove and maximise impact
Process Icon

How I work.

  1. 01Step 1 / 5

    Discover

    I start by getting to know your world. We look at your business goals, your learners, and your technical setup to ensure we are solving the right problems from the very beginning.

  2. 02Step 2 / 5

    Design

    This is where ideas take shape. I map out clear wireframes and prototypes so you can see the user journey early, building in digital accessibility right from the first draft.

  3. 03Step 3 / 5

    Build

    Bringing the solution to life using smart, efficient development workflows. You are kept in the loop with regular review checkpoints so there are never any surprises.

  4. 04Step 4 / 5

    Rollout

    A great digital product only works if people actually use it. I support your team through the launch, creating a smooth transition that builds internal confidence and high engagement.

  5. 05Step 5 / 5

    Grow

    I do not just hand over the files and disappear. We look at real user data and behaviour post-launch to keep refining the experience and maximising your long-term impact.

  6. See my work

    Explore case studies and live examples of this process in action.

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Frequently
Asked
Questions.

Ask a question
Most engagements begin with a discovery call to understand your context, learners, and outcomes. From there I scope a statement of work — whether that's a single module, a full programme, or a strategic review. I work iteratively, involving your stakeholders at key review points rather than delivering a black-box final product.